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[DENIC Presse <presse AT denic.de>]

PRESS RELEASE

Dear Sir or Madam,

On 18 April 2012 at 12:56 CEST it was registered, the 15 millionth domain 
with a .de ending. Its flowery name: floristennetzwerk.de, which means 
florists' network. "With my website I want to provide a purchasing portal 
for florists to order flowers and plants, avoiding the usual channels via 
intermediaries. I am a qualified florist myself and can build on 30 years 
of experience.
And since I want to reach the green trade in Germany with my offer, it was 
clear to me that I needed a domain under .de. I have the most beautiful 
profession in the world. Flowers make people smile and are the only 
product that does not really need any marketing." says the domain holder 
Alexander Kleerebezem. 

He is not alone with his choice. Every month, an average of about 50,000 
.de domains is registered with DENIC. If private persons, medium-sized 
businesses or international companies doing business in Germany - a .de 
domain is first choice for nearly all of them.

From 0 to 15 million: How it all began …

What started in the year 1986 with .de's registration in the IANA database 
has evolved into a real success story and made .de the largest ccTLD in 
the world.

In the beginning, the domain names are administered by a network operator 
located in the USA. In 1988, administration is transferred to the 
University of Dortmund that initially handles it rather informally and 
simply records the registrations in a manual list. Starting with only six 
.de domains, the list soon commences to grow at a continually increasing 
pace. About a decade later, time has come to create a sustainable basis 
for domain registration and administration. Early in 1997,  37 German 
Internet service providers thus found DENIC eG. At that time, about 50,000 
addresses are already registered with DENIC - and there is a clear upward 
trend. In April 1999, DENIC records an inventory of 500,000 .de domain 
names, and in October 1999 the first million-mark is passed. A period of 
sharp continual growth up to one million a year follows.

Interest in .de domains still is immense today: "To have one's own 
Internet presence is quite attractive for German citizens. Nearly every 
sixth of them has their own .de domain. It has always been our special 
concern to underscore the importance of .de as a country code. To this 
end, we enabled the use of special characters of the German alphabet like 
umlauts or letters with accents and the German eszett in domain names. 
This makes it easy to identify oneself with the Top Level Domain .de," 
explains Sabine Dolderer, CEO of DENIC. "And of course it also is the 
commitment and great performance of our members who offer first-class 
service to the end client that has helped us to become the largest country 
code Top Level Domain in the world."

Kind regards 

Beate Schulz
Public Relations
-- 

DENIC eG
Kaiserstraße 75-77
60329 Frankfurt am Main
GERMANY

E-Mail: presse AT denic.de
Fon: +49 69 27235-274 
Fax: +49 69 27235-235
http://www.denic.de

Angaben nach § 25a Absatz 1 GenG:
DENIC eG (Sitz: Frankfurt am Main)
Vorstand: Sabine Dolderer, Helga Krüger, Carsten Schiefner, Dr. Jörg 
Schweiger 
Vorsitzender des Aufsichtsrats: Elmar Knipp
Eingetragen unter Nr. 770 im Genossenschaftsregister, Amtsgericht 
Frankfurt am Main

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